Best practices on Magento 2 Layered Navigation
Magento 2 Layered Navigation extension appear as an excellent collection tool in eCommerce business so that your customers feel as most comfortable as possible when finding any product.
Better Layered Navigation How To Optimize Layered Navigation In ECommerce? Layered Navigation Optimize Magento 2 Layered Navigation Tutorial Instant Layered Navigation for Magento 2 Layered Navigation Features List Why use Magento 2 Layered Navigation? Best Ux Practices For Filtering
Basically, Layered Navigation is also similar to the search tool that allows the user get desired items without wandering shop. However, in my opinion, such search is not the best choice for you now. Why do I say that? With the search, the requirement is your customers know some of the keywords of the item you want to purchase, then type the words in the search box. And of course, not all go to your store with the clear purpose. Maybe I forget that in shopping, everyone would like to have many choices. In summary, the search box only lead the consumers to one kind of products like what they are searching.
Whereas, Magento 2 Layered Navigation does not support any typing filed, and the display item totally depends on customer’s hobbies. Instead of having to keep exact product name in their mind, they will filter by product attributes how to fit with themselves such as size and color of clothes, eye-catching of home furniture, so on. Each store will offer a list of characteristics according to the product. Besides, instant showing results will shorten much time and make you stand out among other websites.
Today, let’s learn the best user experience (UX) practices Layered Navigation module brings to Magento 2 stores. I will offer five the best ones under my view.
Combination of “AND” and “OR” filter
In contrast to the search and the default as well, Magento 2 module design filter with a combination of the operations. Specifically, this improved navigation accepts both “And” and “Or” filter type and thanks to that, fewer product results are shown but better matched with the seeker’s demand.
I can give you how is called as “AND” and “OR” filter. If you request medium blue tanks in the layered navigation, you will see the shirts which are blue AND in medium size. In case you love blue and green tanks, the results are shown both of the colors and you can consider blue OR green. By this way, the customers can narrow their wishes easily.
Loading in short time
Layered Navigation Magento 2 extension enhance the customer experience through instant loading feature. Only requiring exactly the section where the product search appears and keeping the rest stable. Without reloading the entire current page, Magento 2 navigation eliminate the wasted time and reduce the load on your server.
Each product attribute might include various options for the greater descriptions. The list of the options will be shown/hidden behind one-click. With Magento 2 Layered Navigation, one customer can select multiple options of the same filter.
Easy to clear all filters
Space, placed on the above of the navigation, is where the chosen filters & options will appear. On the front of each one, you can see a cross icon so that the user can tap on it and remove the corresponding options instantly. It is possible to delete one by one or click on “Clear all” and restart the search.
Communication in the native tongue
Aside from English Language, Layered Navigation can present in many languages. Therefore, don’t care about the country where you come from, the navigation will be friendly with every audience through their native languages.
Magento 2 One Step Checkout extension by Mageplaza helps reduce the abandonment rate as well as increase the conversion rate dramatically. Ignore the back and forth that are the redundant motions when standing on your site.